It’s common for news agencies to prepare obituaries ahead of time for prominent public figures, so that all the biographical background work is done – just slap a date and cause of death on there and they’re good to go. It’s NOT common however, to publish them before the person actually dies!  Ooops!

Bloomberg retracted the obituary rather quickly, but if you’re curious about what the press will have to say about Jobs when he does actually die, you can take a peek at a saved copy here.