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Thursday, August 14

syt7Moby It’s hard to pin Moby down. Is this the Moby that is a pioneer of American elecronica music, or the vegan activist? The live musician or the DJ? The photographer or the essay writer? Well first and foremost, he’s really just a brilliant businessman. Before the age of digital downloads, he helped break electronica in the American mainstream with records like 1995’s Everything is Wrong and 1999’s Play. Play sold 6,000 copies in its first week. 6,000. That’s an epic failure. So why do we all know Play? It’s arguably Moby’s most well known record but how did it become so? It’s because he licensed every song on the record to commercial, television, and film studios after its release. By the following year the record had re-entered the charts and ultimately sold over 10 million copies and produced eight singles including “Porcelain.” Following the success of Play Moby created the Area:One (and Area2) Festival, a roving music festival that focused on dance music and featured everyone from the Roots, David Bowie, and Outkast to techno pioneers Juan Atkins, Kevin Saunderson, and Derrick May over a two year period. The festival was a massive success for Moby and dance music in general, and has become the model for EDM festivals today. The 48-year-old artist has proven that he can cut through a cut-throat music industry and be successful over and over again, without losing touch (he has always supported the creation of bootleg remixes and samples of his music and announced the release of his latest album, Innocents via Youtube). Catch Moby when he comes to Canalside on Thursday (Aug 14) for what will be the epic conclusion of this year’s free Thursday concert series. – cory perla

6pm-10pm, Canalside, 44 Prime Street Buffalo, ( free, $55 VIP

  • Michael Rebmann

    Your concert information at the end is incorrect. The concert is at Canalside from 6pm to 10pm with free admission. VIP tickets are available for $55 & taxes and fees.

  • Cory

    Thanks, must have grabbed that from a different event. Fixed.