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Buffalo’s First Fashion Truck Hits the Pavement

Buffalo’s First Fashion Truck Hits the Pavement

By Elizabeth Lewin

imageWe’ve all seen that infamous neon green truck rolling around town. Tacos, burritos, you name it, Lloyd’s Taco Truck and all its goodies will have your tummy talking. And how about those simple yet deliciously prepared sandwiches trucks stationed in downtown’s up-and-coming Larkinville? Then there’s my all time favorite, the historic and all too familiar hot dog stands ready and willing to satiate your hunger on-the-go. But what about that mysterious hot pink “look-a-like” truck rolling around town? This past weekend, I met Crista Botticello, founder and owner of Buffalo’s first ever mobile boutique. Think, “fashion on the go.” Makes you want to say Ooolala, doesn’t it? Well that’s exactly what you’ll be saying as your driving down the city streets. Ooolala Boutique On Wheels is officially in motion. Watch out foodies and look out fashionistas. “I was traveling through Boston and I saw that they had fabulous fashion trucks and I immediately had to bring this back to Buffalo, so that’s exactly what I did. In less than a month I purchased a truck and we had Buffalo’s first fashion truck,” says Botticello as she elegantly held onto the side of her pink truck hair.  “I noticed a demand and I felt that it was time to move my storefront and go with my passion,” Botticello says. And this is only the beginning. “The Western New York Women’s Exposition was a great place to park…it was nice to see so meet people from different places all interested in the same thing,” she says. Innovation seems to be a pattern here in Buffalo—young entrepreneurs motivating their peers to expand their ideas into something tangible. The goal? To have a second truck rolling around town sooner than later. As for those restrictions, Botticello assured me that they have faced no problems as of yet and hopefully those days are behind them (thanks to their predecessors). Ladies, even if you missed this past weekend’s event, I guarantee this summer you’ll still catch a glimpse of glamour as you go. So, watch out, next time you’re at a red light, you might see something “Pretty In Pink.” No not Molly Ringwald, but a fashionable brunette in some killer cowboy boots. Look out gents, there’s a new gal in town! —elizabeth lewin

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