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Car-buying, French style

From the “Why didn’t we think of that” department, in Paris, French carmaker Citroën recently opened the DS3 Concept Store at their brand showcase Citroën C_42, located at 42 Champs Elysées. The three-story building is currently entirely devoted to the new upcoming Citroën DS3, its three floors featuring different models, colors and equipment — all designed to whet the appetite of French car buyers as they await the introduction of the new car.

...from inside No. 42 Champs Elysées

And it’s not just cars. It’s interactive. It’s skis, surfboards… DS3-shaped éclairs at the éclair bar. Also a shuttle service which will take potential buyers  to the trendy designer Fauchon shop on Place de la Madeleine for a ride in a Citroën DS3.

As they say, you’ve gotta spend money to make money. To read more about the DS3 Concept Store, click here.

Jim Corbran, You Auto Know

You Can’t Get ’em Here Dept.

Filed under: You Auto Know
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2009 Citroën C6/1972 Citroën DS21

2009 Citroën C6/1972 Citroën DS21

Anyone who’s ever watched a movie set in Paris somewhere in the late 1950s – 1970s has seen them. The iconic Citroën DS 21 motoring majestically around town like it owned the place. And as far as luxury French sedans went back in the day, it did own the place. After the DS went out of production there was really not a suitable replacement until a couple of years ago, when Citroën introduced the C6. From the photo you can see the influence of the DS somewhat in its styling. Although perhaps not quite as quirky-looking as the DS, the C6 these days is the car for the French exécutif to be seen in.