From the “Why didn’t we think of that” department, in Paris, French carmaker Citroën recently opened the DS3 Concept Store at their brand showcase Citroën C_42, located at 42 Champs Elysées. The three-story building is currently entirely devoted to the new upcoming Citroën DS3, its three floors featuring different models, colors and equipment — all designed to whet the appetite of French car buyers as they await the introduction of the new car.
And it’s not just cars. It’s interactive. It’s skis, surfboards… DS3-shaped éclairs at the éclair bar. Also a shuttle service which will take potential buyers to the trendy designer Fauchon shop on Place de la Madeleine for a ride in a Citroën DS3.
As they say, you’ve gotta spend money to make money. To read more about the DS3 Concept Store, click here.
Jim Corbran, You Auto Know