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YAK Car Pic of the Day

78 chrys nyer blk buf copy

jc yak ny 75-85Another entry from the “Not Aging Gracefully” file: a 1978 Chrysler New Yorker Brougham. You’re forgiven if you thought this was an Imperial. Extra points though, if you thought it was a Chrysler Imperial. This body style started life in 1974 as an Imperial; the name was changed to Chrysler Imperial in 1975, and in 1976, still without a major restyle, the name was changed once more to Chrysler New Yorker Brougham. And they wondered why they had a difficult time building a fan base. This one was seen on the Buffalo side of Kenmore Avenue over the past summer.

Jim Corbran • YouAutoKnow

  • MaxPlanck

    In the late 70s, Chrysler was like the lost Israeli tribes wandering in the desert before Moses came to rally them. Chrysler’s Moses was of course Lee Iacocca, who took over in 1978. Their output of the period produced some remarkably banal machines which were also-ran copies of GM and Ford were putting out and had ceased to innovate. You can see it in this New Yorker, with its Continental-like front end and Cadillac rear end.