YAK Car Pic of the Day
by Jim Corbran - posted 12:01 am, July 22, 2014
If you were to ask, based on the view from the driver’s seat, which was my favorite car at last Sunday’s Western New York Region Cadillac & Lasalle Club show at Keyser Cadillac, the hand’s-down winner would be this 1940 LaSalle convertible coupe. The LaSalle was a second nameplate, which debuted in 1927, to give buyers a lower-cost option for putting themselves behind the wheel of a Cadillac. The nameplate was dropped after the 1940 models because, some opined, having a lower-priced nameplate in the stable somehow diminished Cadillac’s prestige. It certainly didn’t hurt overall sales when it was discontinued; it was replaced in the lineup for 1941 by a new, lower-priced Cadillac Series 61 which was, after all… a Cadillac and not a LaSalle.
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