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YAK Car Pic of the Day

55 old 98 wht nf copy

          I’m a fan of the new system for the posting of a “Dead End” sign right on the pole beneath the street name’s sign. However, many are still marked the old way, meaning you don’t know it’s a dead end until you’ve already made the turn. Thus was the case a couple of days ago, when I went down one of those streets I wished I hadn’t — until I got about five houses down and found this 1955 Oldsmobile Ninety-Eight Holiday Sedan, which looks pretty original (except for the paint I’d say, as there seems to be green showing through what would be the lower half of a two-tone). If it’s an Olds, and it’s a Holiday, it’s a pillarless hardtop, as everybody seemed to have their own name for them back then. And Olds’ copywriters were pretty excited about the new four-door hardtops: “Fresh as tomorrow’s sunrise… original as the newest Paris creation… yet so completely sensible!” screamed the brochure. And then, and then: “…the speedboat sleekness of a hardtop, in combination with the yacht-like comfort of a four-door sedan.” Well now, that’s a lot to live up to! Olds didn’t do too badly with them though, selling over 31,000 of them at a starting price of $3,069 — $236 more than a regular, pillared four-door. This one (along with a slew of late ’60s stuff parked at a business right across the street) was found in the Town of Niagara. Nice.

— Jim Corbran, You Auto Know

  • rhmaccallum

    My dad had one of those when I was little and the lower part of the two tone was green. It seemed huge.