YAK Car Pic of the Day
by Jim Corbran - posted 12:00 am, October 5, 2013
When Lincoln-Mercury dealers began selling the 1960 Comet, there was no indication anywhere on the car that it was a Mercury — it was just a “Comet.” Same goes for the nearly unchanged 1961 Comet like this one; Mercury badges didn’t appear on the Comet until the 1962 models debuted. Why, you ask? Because when it was designed, the Comet was supposed to be a compact Edsel, which shouldn’t surprise anyone once they get a load of that rear-end styling. Ford (thank you, Robert McNamara) had decided almost from the day the first 1958 Edsel hit the showroom that the marque wasn’t long for this world — the Edsel was a dog that never had its day. The Comet, and the Mercury Comet, fared much better, sticking around as a nameplate (off-and-on) until model year 1977, when they were thinly (very thinly) disguised Ford Mavericks. We found this white example yesterday while traveling through Cheektowaga.
— Jim Corbran, You Auto Know