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YAK Car Pic of the Day

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At GM there were the Camaro/Firebird cousins; at Ford, the Mustang had a cousin in this 1969 Mercury Cougar hardtop. The Cougar was a smidge larger than the Mustang, a bit more posh inside, and a bit pricier. It also sold in fewer numbers — quite a bit fewer (100,069 Cougars vs. 299,824 Mustangs for MY 1969). The Cougar was introduced for the 1967 model year, and in 1969 it received its first restyling. Mercury made a big deal in their advertising about “…the new ventless windows and how they add to the wide-open look,” but failed to mention how much more uncomfortable the interior became with the elimination of the little vent window. What this new window design really added to the Cougar (and to most new cars at the time) was money to the bottom line, as the one-piece glass was certainly cheaper to manufacture. This black hardtop was seen during the week in the Town of Niagara. Here’s the brochure.

— Jim Corbran, You Auto Know