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YAK Car Pic of the Day

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I’ll be the first to admit that I’m a dunce when it comes to understanding marketing. Take for instance, this 1973 Buick Centurion. The Centurion nameplate replaced the Wildcat for the 1971 model year. And sales increased over the previous year’s Wildcat. And for 1972 they increased again. Ditto 1973. Buick dropped the Centurion for 1974. Please explain. Oh well. Looking at those Centurions, and comparing them to the lower-priced LeSabres (with whom they shared a body), I can’t imagine why anybody’d pay the extra dough to own one. They were the same size, looked almost exactly the same, and had the same powertrains. Yet the Centurion cost over 500 bucks more. Thanks, but no thanks. This red convertible was seen a few weeks ago in Sanborn, downtown.

— Jim Corbran, You Auto Know