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YAK Car Pic of the Day

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Been passing this 1977 Buick Electra 225 in pretty much this same spot in this Grand Island yard for a couple of years now, and figured it was parked there for the duration. Then one day I went by and it was gone — sold, I’d figured. Then the next day I saw it in the parking lot of what I assume is the owner’s workplace. So it’s not finished after all, it’s still on the road! These 1977 full-sized GM cars were the first of the General’s down-sizing project, where boats like the Electra went from being huge to just being rather large. Here’s how the brochure described the transformation: “The 1977 Electra. An Electra with a new brace of talents that make it a car of today, the future, instead of a tribute to the past. Its new silhouette is lean, aerodynamic…” Okay, that’ll do for now. Imagine writing that with a straight face. From where I sit, this Electra is about as aerodynamic as Sponge Bob Square Pants. And that, I guess, is why I’m doing this instead of writing ad copy.

— Jim Corbran, You Auto Know


  • MaxPlanck

    Count your many blessings, Jim. One of the prerequisites to writing ad copy is the ability to suspend and depart from reality. When you think about how the seeds of GM’s downfall were sprouting in ’77, they could have used some reality instead of fantasy.