YAK Car Pic of the Day
by Jim Corbran - posted 12:00 am, May 10, 2013
The brochure called it “The one-car model series,” but in reality this 1969 Mercury Comet is nothing more than the cheapest of the Montego mid-sized line. The biggest clue? Look at the two of them. The second biggest clue? The Comet is the last car mentioned in the Montego brochure; and there is no Comet brochure. End of story. Mercury fans will remember the original Comet as marque’s version of Ford’s compact Falcon; the Falcon was introduced as a 1960 model, while the Comet came a year later. Adding the Comet name to the larger car in ’69 was a marketing ploy to lure in previous Comet owners. Ford did the same thing, tacking the Falcon name onto the cheapest Torino, calling it a 1970 1/2 model, an alternative to the Falcon’s successor, the 1970 Maverick (which also spawned a Mercury version a year later called… you guessed it, Comet). This blue Comet, which is by the way for sale, was seen yesterday in Sanborn.
— Jim Corbran, You Auto Know