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YAK Car Pic of the Day

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The brochure called it “The one-car model series,” but in reality this 1969 Mercury Comet is nothing more than the cheapest of the Montego mid-sized line. The biggest clue? Look at the two of them. The second biggest clue? The Comet is the last car mentioned in the Montego brochure; and there is no Comet brochure. End of story. Mercury fans will remember the original Comet as marque’s version of Ford’s compact Falcon; the Falcon was introduced as a 1960 model, while the Comet came a year later. Adding the Comet name to the larger car in ’69 was a marketing ploy to lure in previous Comet owners. Ford did the same thing, tacking the Falcon name onto the cheapest Torino, calling it a 1970 1/2 model, an alternative to the Falcon’s successor, the 1970 Maverick (which also spawned a Mercury version a year later called… you guessed it, Comet). This blue Comet, which is by the way for sale, was seen yesterday in Sanborn.

— Jim Corbran, You Auto Know

1969 Mercury-16

Here’s the Montego — a couple of trim pieces do not a model series make