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YAK Car Pic of the Day

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Fitz & Van brochure art

Fitz & Van brochure art

 

 

 

 

 

 

 

 

 

 

I may have taken the photo of this 1967 Pontiac GTO  at a more — ahem, pleasant time of the year, but if you happen to drive down Delaware Avenue in the Town of Tonawanda any time soon you’ll probably still see it — I saw it there yesterday covered in the white stuff, and it didn’t look like it was going anywhere soon. The GTO is thought by many to be the car that started the “muscle car” phenomenon of the 1960s when, in 1964 Pontiac took a potent V-8 and dropped it into a lightweight Tempest coupe. And a legend was born. And who knows what it all might have grown into if OPEC hadn’t decided we weren’t paying enough for gas. (When the GTO debuted in ’64 gas cost around 30¢ per gallon — and no, I wasn’t driving yet in 1964.) This green hardtop had a list price starting at $2,935 and over 65,000 of them were built. The convertible illustration is an example of the beautiful artwork prevalent in Pontiac advertising of the 1960s, by artists Art Fitzpatrick and Van Kaufman.

— Jim Corbran, You Auto Know