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YAK Car Pic of the Day

This is great! Now the old cars are coming right to me — this one was parked across the street from my house in Tonawanda yesterday when I got home from work. It’s a 1967 Ford LTD four-door sedan, the rarest of that year’s top-of-the-line Ford, with a total production of 12,491 and a starting list price of $3,298 (there were 46,036 two-door hardtops, and 51,978 four-door hardtops also sold that year). The LTD, you may remember, in 1965 spawned a whole new class of car — the low-priced, full-sized luxury car. It was soon followed by the Chevy Caprice and the Plymouth VIP. In 1965 Ford had the audacity to advertise the LTD as “…quieter than a Rolls-Royce” (watch the high-tech tv commercial here). You can also check out the brochure here. Back in the day, many manufacturers used beautiful paintings along with or instead of photography to depict the cars in their advertising pieces. One of these days we’ll have to do a feature on some of the best.

a not-quite-so-luxurious Custom 500 brochure painting

— Jim Corbran, You Auto Know