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YAK Car Pic of the Day

Studebaker cab-forward concept, 1957

Today’s pic is something a bit different. It’s a sketch from the book “Theodore M. Pietsch II and the Development of Automobile Design in the Golden Age” written by Theodore M. Pietsch III. If you appreciate the art of the automobile, no matter what your age, you should find a copy of this book. Pietsch was a designer who began his career with the Chrysler Corporation in 1934, apprenticing in the blueprint room — paying his dues in that dungeon for a year before being given any actual design work. But then he flourished, eventually moving on to Hudson, Briggs, Ford, Studebaker, and American Motors before retiring in 1972. Much of the artwork in the book is gallery quality, mostly of concept and “what-if” cars and trucks, many of whose details made it to production models. In between the drawings and photographs is the story of Pietsch’s career, interesting reading for any car enthusiast.

— Jim Corbran, You Auto Know…

front jacket of book


two-tone coupe concept, 1956








  • MaxPlanck

    Thanks for the heads up on this volume, Jim. It looks like a real gem!

  • TWPietsch

    Jim, thanks very much for the nice review. Readers might like to know that a TWP II exhibit has been traveling around the county, now on its way from America on Wheels in Allentown, Pennsylvania, to the Petersen Auto Museum in Los Angeles where it’s scheduled to open on November 10th.  Some 50 TWP drawings will be on display.  This is a must see for any car enthusiast in the area.  Again, many thanks for your article!   Sincerely, TWP III