The Buffalo and Erie County Historical Society Adopts New Name
by Artvoice Staff (@Artvoice) - posted 12:26 pm, October 25, 2012
Buffalo, New York — Today, October 25th, 2012 at 8:45 a.m., The Buffalo and Erie Historical Society officially announced its new name – The Buffalo History Museum.
The Buffalo History Museum Board of Managers, Executive Director, Melissa Brown, and Erie County Executive Mark C. Poloncarz were joined by other elected officials, cultural leaders, major stakeholders and staff at this morning’s announcement which included the unveiling of the Museum’s new logo and renderings of the forthcoming outdoor signature sign.
Melissa Brown outlined the forward action steps taken to invigorate the profile of the 150- year-old Western New York institution as part of the presentation. Her remarks affirmed the Museum’s efforts to emerge as a revitalized community resource.
The creative direction and design of the new logo was developed by Eric Mower + Associates.
Planned for along Elmwood Avenue, the Buffalo History Museum’s signature sign will be fabricated from a translucent polycarbonate with raised lettering forming the new logo. At night, the sign will be lit from within. The reclaimed marble base echoes the Buffalo History Museum’s iconic marble building and subtly suggests the organization’s devotion to preserving pieces from our past.
Joan M. Bukowski, Board of Managers President, stated, “This occasion marks a significant milestone for The Buffalo History Museum and the community we serve. I can confidently say that the reinvigorated brand will satisfy all of the existing expectations of what our original mark stands for – preserving our region’s legacy- while simultaneously moving forward.”
“The Museum’s lack of identity in the community emerged as a serious concern during focus group and survey research, motivating our decision to rebrand. Fresh exhibits, strategic partnerships, extended night hours, and tripled program offerings drove momentum in 2012. Launching our new look is the polish on a dynamic 150th year.” explained Ms. Brown.
The Buffalo History Museum is Western New York’s premier historical organization, serving since its founding in 1862 to collect, research, interpret, and share the Niagara Frontier’s rich history. Its collections include more than 100,000 artifacts, 200,000 photographs, and 20,000 books. The Buffalo History Museum annually presents a wide array of programs, exhibits, tours, outdoor events, and activities for all ages.