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YAK Car Pic of the Day


The past couple of Mondays we’ve taken a look at some pretty cheap family cars — base models, strippers… call them what you like. But back in the day there was a model some might consider to be even lower than the bottom rung of the model ladder: the business coupe. Basically, it was the cheapest full-sized two-door with the back seat removed, leaving gobs of space for bags, sample cases, and the overnight bag of the farmer’s daughter. This brochure photo (above) shows a 1953 Ford Mainline business coupe equipped with white sidewall tires and a V-8 engine (this businessman must have had an in with whoever ordered his car — although, I don’t see a radio aerial anywhere). The Ford Mainline business coupe (equipped with Ford’s 215.3 CID Mileage Maker Six) had a starting list price of just $1,400. Another $97 bought you the back seat. A total of 16,280 business coupes rolled out the door for 1953. That’s a lot of traveling salesmen (and a lot of jokes).

business end of business coupe

 — Jim Corbran, You Auto Know…