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YAK Car Pic of the Day


When the folks at Ford were writing up the brochure for the 1973 Continental Mark IV, they didn’t pull any punches. “Quite simply,” they wrote, “the most beautiful automobile in America.” I think fans of the 1969 Pontiac Grand Prix might have an argument with that. One thing the Mark IV had that the GP didn’t was a Cartier clock — oh, excuse me, timepiece — mounted in the dashboard. And a fake spare tire hump stamped into the trunk lid. They both did have hoods so long they were often parked in the next town from the rest of the car. Those were the days, eh? This blue Mark IV was photographed in the Town of Niagara.

’73 Mark IV

’69 Grand Prix











— Jim Corbran, You Auto Know…

  • MaxPlanck

    Those bombastic pamphlet scribes in ’73 had short or no memories but hey, they’ve got an excuse:  they were working in FOMOCO’s marketing department, where the mission was always to put the spin on the latest model toward creating “demand.” Had they looked back some 30 years hence, they would have realized that Mercury had already rolled out“the most beautiful automobile in America” – the 1941 Continental.

    • Jim Corbran

      You have to have no shame to be in marketing. And not care that you have no shame.