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YAK Car Pic of the Day

’79 Mercury Monarch, North Tonawanda, N.Y.

The brochure describes this 1979 Mercury Monarch as a car with “Precision Size.” And one that’s “Ride Engineered.” What they didn’t mention was that it was a Ford Granada with a different grille and taillight treatment. It’s really a wonder that the Mercury brand lasted past the 1970s, as most of their lineup were also Fords with different grilles and taillight treatments. I don’t think that was what Edsel Ford had in mind back in 1939 when the first Mercury came out, which was longer and wider than the Ford, and shared no body panels. There were some memorable Mercury models over the years (some of which I’ll touch on in future blog entries), but they really lost their individuality over the years. This one was spotted in front of a North Tonawanda repair shop a few weeks ago.

— Jim Corbran, You Auto Know