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YAK Car Pic of the Day

'74 Ford Thunderbird, Niagara Falls, N.Y.

The Medium Green vinyl roof on this 1974 Ford Thunderbird has an Odense grain pattern. No, I don’t know what that is either. Maybe I’m too dense. The body color is one of Thunderbird’s “Glamour Colors,” Green Starfire; that much I understand. What I don’t understand is why it cost more than, say, Medium Ivy Yellow. Did little elves make and apply the paint by hand somewhere in the Black Forest? At any rate, this green beauty was seen yesterday parked on a Niagara Falls street. You can see more ’74 T-Birds, brochure-wise, here.

— Jim Corbran, You Auto Know

  • Max Planck

    That car serves as a case study of what happens when companies cease to innovate. Ford had a real winner in the T-Bird but by the early 70’s, they’d bloated the machine out to a point where it was indistinguishable from the rest of its full size cars and diminished their brand and product lines.  GM and Chrysler followed suit , driving buyers by the droves to the Asians and German nameplates. No wonder they had to get the marketing and design departments to come up with “Odense grain patterns.”  A real leap – downward, in my view- for a company that once proudly proclaimed, “You can have any color you want – as long as it’s black.”