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Wheels in the Grass

'78 Cadillac Seville, Niagara Falls, N.Y.

another view

Technically I guess these are wheels on a trailer… but you don’t know the whole story. I’d been passing this very car for the past couple of years, parked way back in a yard without a chance for a good enough photo to use. Then one day — lo and behold — I’m driving down Lockport Road in Niagara Falls and there it is on this trailer, right at the side of the road. So here it is, a 1978 Cadillac Seville; loved by critics, loved even more by Cadillac brochure copy writers. Get a load of this stuff: “Even among the elite of the world’s luxury cars — Seville stands alone.” Then there’s this gem, which I think someone was in the middle of writing when they went for a coffee break and never came back: “This is a car complete.” Huh? Maybe, but it’s not quite a thought complete. Anyway, for 1978  the Seville was still selling pretty well — 56,985 units moved out the door, which would be the peak for this body style. List price was $14,161 which was about $3,500 more than the larger Coupe de Ville. An obvious case where less was indeed more.  Not long after these photos were taken, the car disappeared. I guess I passed by at just the right time.

Seville Elegante

original sighting

— Jim Corbran, You Auto Know


  • Max Planck

    I think the marketing scribes were making an ineffectual attempt  to overcome objections from naysayers who’d claim it couldn’t really be a Cadillac unless it had much more feet of sheet metal.