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YAK Car Pic of the Day

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Keller Chevrolet started out in 1953, and they’re still on Genesee Street in Cheektowaga. The 1971 Chevrolet Vega was supposed to be GM’s import fighter, but the nameplate lasted only seven years (10 if you count the Monza, which was a thinly-disguised Vega under the skin). I guess winning Motor Trend’s “Car of the Year Award” is no guarantee of success. Engine problems, followed by premature body rust, doomed the Vega early on and it never recovered. Eventually the even-smaller Chevette came along to fight those darned imports; it sold better but didn’t do much to stem the Asian tide.

(This ad  is from the June 1, 1972 Buffalo Evening News.)

— Jim Corbran, You Auto Know


  • Max Planck

    It’s amazing to me that GM built Vegas for 7 years; I guess they had to do something with the Lordstown, Ohio plant they built specifically to produce the Vega. They were truly awful machines; I had a neighbor who bought them on the cheap and kept 4 of them around for parts which he used to keep the Vega he bought for his daughter to drive to college. All those cars sitting around didn’t do much for neighborhood property values, but his daughter did graduate…