YAK Car Pic of the Day
by Jim Corbran - posted 12:01 am, May 20, 2012
Keller Chevrolet started out in 1953, and they’re still on Genesee Street in Cheektowaga. The 1971 Chevrolet Vega was supposed to be GM’s import fighter, but the nameplate lasted only seven years (10 if you count the Monza, which was a thinly-disguised Vega under the skin). I guess winning Motor Trend’s “Car of the Year Award” is no guarantee of success. Engine problems, followed by premature body rust, doomed the Vega early on and it never recovered. Eventually the even-smaller Chevette came along to fight those darned imports; it sold better but didn’t do much to stem the Asian tide.
(This ad is from the June 1, 1972 Buffalo Evening News.)
— Jim Corbran, You Auto Know