Lloyd to Buffalo: Kickstart Our Second Truck!
by Alan Bedenko (@BuffaloPundit) - posted 11:00 am, February 28, 2012
First, it was the Community Beer Works that used crowd funding service Kickstarter to help finance its growth, now Lloyd Taco Truck is turning to Buffalo, using Kickstarter to help fund a second truck. From their press release:
Moving forward on their quest to bring Western New York fresh and delicious food, the owners of Lloyd Taco Trucks launched a campaign today to purchase a second food truck, Lloyd Dos. Click here to view the web page. Using Kickstarter, the world’s largest funding platform for creative projects, the effort will help mobilize customers and allow supporters to pool additional funds needed for the truck’s down payment. Patrons’ generosity will not go unnoticed, as they will receive enticing rewards for their participation.
“We are extremely grateful for the warm response we’ve received over the past year and a half,” said Peter Cimino, co-founder of Lloyd Taco Trucks. “We get requests to bring the truck to new locations on a daily basis. We wish we could satisfy our fans’ Lloyd cravings more often, so we are asking them to kindly support the cause and pledge at whatever level they are able.”
Kickstarter provides a means for business owners and entrepreneurs to offer unique products and experiences in exchange for monetary support. The system is “all or nothing funding,” which means a project must reach its goal before time runs out or receives nothing. Lloyd fans will have 30 days to pledge their support toward the company’s $12,500 goal.
“We imagined what would be most valuable to our fans, including exclusive and priceless offerings,” said Chris Dorsaneo, co-founder and chef of Lloyd. “Rewards include a year’s supply of burritos, a private five course meal with wine pairings, and even a Lloyd speed pass, which moves the bearer to the front of the line every time.”
Pledge levels start at $10 and offer a variety of accumulating rewards for each gift. All donors will get to sign the truck, receive a Lloyd bumper sticker and a free taco. Those pledging $2,000 or more will earn a catered party for up to 50 guests with a personalized menu featuring their favorite Lloyd specials.
About Lloyd Taco Trucks
Lloyd Taco Trucks is a traveling Buffalo food experience serving fun, fresh, Taquería style food. Childhood friends, Peter Cimino and Chris Dorsaneo, conceptualized Lloyd when they realized Western New York lacked palatable, affordable street food options. The timing was right when Dorsaneo moved back to Buffalo after working around the country in high end restaurants and resorts, and Cimino sought an entrepreneurial concept to take Buffalo by storm. Tomatillo pork tacos, braised beef burritos and tricked out nachos are the menu staples that keep hungry Buffalonians coming back for more. Lloyd has won many esteemed awards, including Artvoice’s “Best Street Food” and Buffalo Spree’s “Best Tacos in Western New York.”