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YAK Car Pic of the Day

Filed under: You Auto Know
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'61 DeSoto brochure cover

I would assume that, as they were spending money on designs, brochures, and whatever else went hand-in-hand with the fall introduction for the 1961 DeSoto, somebody somewhere at Chrysler knew it was a waste of resources. The last one went off the assembly line in November, just two months after the ’61s were introduced. There were full-sized clay models and drawings for ’62 and ’63 models in Chrysler’s styling studios, so maybe all hope wasn’t lost until the last minute — when they ran out of grilles(?) —  although from 1957 on, DeSotos weren’t much different from Chryslers, always a bad sign.

You can see that final brochure here.

— Jim Corbran, You Auto Know


  • Max

    Thanks, Jim. I never knew that a Desoto rolled off the assembly line in ’61.

    Sounds like Chrysler’s waning days of the Desoto was a mirror image of Ford’s experience with the ’60 Edsel which was introduced in the Fall of ’59 only to cease production in November of the same year. And like the Desoto, the ’60 Edsel was virtually indistinguishable from the ’60 Ford, which was a pretty indistinguishable car itself.

    My high school driver’s ed program had one. The car was on a irreversible path of self destruction not as the result of any abuse but parts [exterior and interior trim pieces] would just fall off the car and it suffered repeated failures of the cooling, ignition and suspension systems. The school district retired the car prematurely and got a most worthy successor: a ’62 Chevy Bel-Air sedan which saw service well into the ’70s.

  • Joseph Coppola

    GOSHARUTTI!!! LOOK AT ALL THE CHROME!!!! WHERE IS THE CROME ON TODAYS CARS? IT GOT ALL USED UP ON THOSE DE SOTOS & THERE IS NONE LEFT!!