Kodak’s Bankruptcy Papers
by Buck Quigley - posted 2:49 pm, January 19, 2012
Click here to read some numbers behind Kodak’s petition to file for bankruptcy.
Below is a 1970’s commercial for the camera and film giant. Unfortunately, it’s posted on YouTube without the soundtrack—a jingle called “The Times of Your Life” sung by Paul Anka. One of the most maudlin commercials in the history of TV advertising. A Kodak moment indeed. Here’s a link to the song.
It wasn’t the first time the company reached through the TV to pull mercilessly on consumers’ heart strings…
And here’s another ad from groovier times…
Unfortunately for Kodak, sentimentality doesn’t count for much in the business world.