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YAK Car Pic of the Day

'58 Edsel Ranger, East Aurora, N.Y.

Lowest of the low? This 1958 Edsel Ranger was the marque’s bottom series, perched just below the Pacer. These two series were based on Ford’s body shell, while higher-priced Corsair and Citation models were based on the larger Mercury bodies. When Ford was trying to come up with a name for the Edsel, they recruited poet Marianne Moore for some suggestions. One of my favorites from her list is Utopian Turtletop. Either Moore had no concept about what might sell; had a great sense of humor; or knew instinctively that it didn’t matter what they called this thing because it was dead on arrival.  This interesting example was seen in the parking lot of an East Aurora repair shop a couple of summers ago. (Waiting for parts?)

— Jim Corbran, You Auto Know

  • Joseph Coppola