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YAK Car Pic of the Day

Filed under: You Auto Know

'62 Studebaker Lark brochure art

Just finished reading Studebaker — the Complete History by Patrick Foster. They were a good company, with some innovative products (at times), but were just up against it in the mid-fifties (just like all the other independent auto companies). Once Ford and General Motors decided to have a price war nearly every other American manufactuer took a bath sales-wise. It set up a slew of mergers, most of which ended up failing eventually. The Lark was one of Studebaker’s last bright spots, at least until Ford, GM, and Chrysler introduced their own compacts. Then, the writing was on the wall. See the 1962 Lark line here.

— Jim Corbran, You Auto Know

  • Max

    Jim – thanks for your comments on the Studie book – didn’t know it was out and I’ll have to pick it up. They did have some innovations – that Loewy design Hawk, the Avanti and the 1st to the market with a overhead V-8 in ’51. Merry Christmas!

    • Jim Corbran

      Max, I’ve always had a soft spot for Studes. When I was a kid a neighbor had a ’53 hardtop, then an early ’60s pickup and a ’62 GT Hawk. He knew I liked cars and would gab with me about them. And the book is well worth it. Merry Christmas to you, too!