YAK Car Pic of the Day
by Jim Corbran - posted 12:01 am, December 24, 2011
Just finished reading Studebaker — the Complete History by Patrick Foster. They were a good company, with some innovative products (at times), but were just up against it in the mid-fifties (just like all the other independent auto companies). Once Ford and General Motors decided to have a price war nearly every other American manufactuer took a bath sales-wise. It set up a slew of mergers, most of which ended up failing eventually. The Lark was one of Studebaker’s last bright spots, at least until Ford, GM, and Chrysler introduced their own compacts. Then, the writing was on the wall. See the 1962 Lark line here.
— Jim Corbran, You Auto Know