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YAK Car Pic of the Day

'69/70 GMC pickup, Youngstown, N.Y.

This 1969/70 GMC pickup (both years were virtually identical) is still hard at work on a Youngstown farm. Perhaps someone can explain to me why, in trying to cut costs, General Motors continues, to this day, to produce both Chevrolet and GMC trucks. They’re basically the same vehicles with different badging and grilles (just like they’ve been for years). You know the Chevy will never go away — why not the GMC? Were it not available, you’ll never convince me that GMC buyers would switch to Ford or Dodge; of course they’d buy the Chevy. Sheesh!

— Jim Corbran, You Auto Know

  • Max

    Yes, that GMC/Chevy truck ‘brand clutter’ remains a paradox to me too, Jim. It’s particularly confusing since GM lopped off GMC’s medium/heavy duty lines in its reorganization, it appears that its reason for existence – other than just being a ‘nameplate’ – has been lost in the shuffle.

    • Jim Corbran

      Maybe too many Pontiac/Buick/GMC dealers that would be left with not much to sell. The logical solution there would be Buick/Cadillac lumped together. Oh… did I mention “logic” and the GM thought process in the same idea? Yikes!