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Wheels in the Grass

1966 Plymouth VIP, Youngstown, N.Y.

You didn’t see many of these even when they were new, so it’s an unusual find this week — this 1966 Plymouth VIP four-door hardtop parked in Youngstown. Ford created a new category in 1965 when they introduced the LTD: the luxury “low-price” car for Everyman. Ford was so bold as to compare the quietness of the LTD to that of a Rolls-Royce. Chevy countered midway through the model year with the Caprice option package, and Plymouth followed in 1966 with the VIP. A total of 3,780 four-door and 3,700 two-door VIPs were produced by Plymouth for the 1966 model year, starting at $3,069. Compare that to over 101,000 1966 LTDs and it’s no wonder today finding a VIP tough.

brochure art

— Jim Corbran, You Auto Know


  • RaChaCha

    I’ve got odds that out of 7,000+ sold, at least 7,000 were bought by guys with brush cuts.