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Mass Appeal Fashion Show Tonight!

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Elmwood Avenue is constantly bustling with passionate, outgoing, and creative business owners, artists, and patrons. The Elmwood Village Association has discovered the perfect way to harness this electric artistic sense into a dynamic fashion show. This Friday (Nov. 5) will be the third presentation of Mass Appeal, which points the spotlight on local fashion. Both Buffalo designers and Elmwood Village retailers will be given the opportunity to showcase their latest creations. The show is presented in sections, local t-shirt companies, Elmwood Village boutiques, and local designers. This year, a new section with the theme “wearable art” has been added. Buffalo State College students and local designers have been working in conjunction with Elmwood businesses to interpret this theme. Designer, Amy Hartman has been working with Talking Leaves to create an outfit made out of eight thousand old book pages folded in the origami style. Additionally, in honor of presenting sponsor Sorrento Cheese, an outfit made out of cheese will be featured! Mass Appeal has discovered a format that works, inspires, and represents the Elmwood Village atmosphere. Mass Appeal producer Erin Habes’ goal is to “…take fashion in Buffalo to another level and create an event that people will be excited to get dressed up for. If I’ve sparked that conversation I feel like I did my job!” DJs Kaitlin Isabella and Jessa Zenger (known as “Shock and Awe”) will be providing music for the show as well as hosting a masquerade themed after party at Soundlab. —jill greenberg