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The Old Car Dealer Dept.

1968 Yellow Pages ad

Back in 1968, when this ad ran in the Yellow Pages, the building at 3700 Sheridan Drive in Amherst was home to Pieri Motors Inc., purveyors of the Chrysler imports Sunbeam and Simca. You’ll notice that parenthetically Pieri dooms itself with the simple phrase “British and French Imports.” Back in the late 1960s this was not necessarily a good thing. Soon, the importation of compact British (like the Sunbeam) and French (Simca) cars would cease, and hardly anyone in America would notice. And I must sheepishly admit that my own first car was a used 1967 Sumbeam Imp, very much like the one in the photo below. My father nicknamed it the Mixmaster. I think I kept it all of six weeks, half of which were spent in various repair shops. Ah, the good old days!

1968 Sunbeam (Hillman) Imp

1968 Simca 1000 publicity photo

1968 Sunbeam Arrow ad art

Today the building houses a Carpet Factory Outlet store.

3700 Sheridan Dr., Amherst, N.Y. present day

— Jim Corbran, You Auto Know