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Wheels in the Grass

1970 Plymouth Fury III, Little Valley, N.Y.

At one time the Fury was the top of Plymouth’s full-size line, above the Savoy and Belvedere. In 1965 the series’ names changed to Fury I, II, and III with the III being just a notch below the Sport Fury in the pecking order. In 1966 the luxurious VIP was slotted at the top to compete with Ford’s LTD and Chevy’s Caprice. By the time this 1970 Fury III convertible (which I passed today in Little Valley, N.Y.) drove out of the showroom, it was still in the middle of the “batting order,” above the I and II, and below the Sport Fury and the Fury Gran Coupe. The convertible, of which only 1,952 were produced, carried a list price of $3,415. The final year for Plymouths’s full-sized Fury was 1977, when it was known as Gran Fury. Regular Fury models were then being built on the intermediate chassis, and are probably best remembered as police cars and taxi cabs.

w-i-d-e view, '70 Sport Fury brochure art

restored '70 Fury III convertible

— Jim Corbran, You Auto Know


  • Max

    In my view, Chrysler’s output of this period were real “dogs” as the company was always in last place of the big 3 at the time due to their failure to innovate and reflected their attempt to copy what GM and Ford were doing, which were putting out mediocre cars as well. Their cars were really unmemorable and unremarkable.

    I think it was during this period the seeds were planted for the government 1979 bailout of Chrysler.