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The Old Car Dealer Dept.

Buffalo Evening News ad, 11/5/54

Hard to believe today, but back in the 1950s, Bailey Avenue in Buffalo was the local auto dealers’ “million-dollar-mile.” Just about every brand was represented somewhere on (or just off) the street, starting down in South Buffalo all the way up towards UB. Located at 2695 Bailey Ave. in November 1954 was Dankner Motors, which billed itself at the time as “Your New Bailey Ave. Mercury Dealer.” In this November 5th Buffalo Evening News ad, Dankner was pushing the last of the new 1954 models, as the new ’55s were already available.

brochure photo: '54 Mercury Custom 2-dr

The cheapest ’54 was the Custom two-door sedan at $2,194. It was a rather small lineup in 1954, only eight models, with the eight-passenger station wagon topping the price list at $2,776. In 1955, it grew to eleven models, ranging from the Custom up to the new Montclair series.

brochure image: '55 Monterey wagon

The building at 2695 Bailey Ave. today sits empty. It’s last tenant was Northeastern Transparts Co. Inc., which remanufactures automatic transmissions and parts, and is now located in Hamburg, N.Y., near the Fairgrounds.

2695 Bailey Ave., Buffalo today

— Jim Corbran, You Auto Know