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The Old Car Dealer Dept.

Back on March 3, 1970, Bill Miller Pontiac, at 290 Lake St. in Hamburg, N.Y., was advertising the new Firebird, which had just gone on sale in February. The 1969s were an older body style, and a production delay pushed the new ’70s back so far (along with the Chevy Camaro) that General Motors designated them 1970 1/2 models.

from the brochure: Formula 400

Officially, there were no 1970 Firebirds, as Pontiac carried what was left of the 69s until the new cars were ready. When they finally hit the showrooms, the base model sold for $2,875; Trans Ams were a bit pricier at $4,305; in between was the Formula 400, illustrated in the Buffalo Evening News ad you see here,

Buffalo Evening News ad, 3/2/70

which listed at $3,370. Or, you could spring for the still hot Grand Prix, which was totally new a year earlier and wowed the automotive world with its dramatic styling (in 1968 Pontiac sold a mere 31,711 GPs, while the new ’69 saw a whopping 112,486 of them go out the door); ’70 GPs listed at $3,985.

from the brochure: 1970 Grand Prix

Bill Miller closed in 1973, and South Towns American Motors moved into the building, spending just a few years. Today, 290 Lake St. at the corner of Church St., is occupied by Schmidt’s Collision and Glass.

290 Lake St., Hamburg, N.Y today

— Jim Corbran, You Auto Know