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Old Car Dealer Dept.

1963-64 Yellow Pages ad

Back in 1963-4, when this ad ran in the Yellow Pages, Keyser Bros. Pontiac-Cadillac Inc. was selling cars out of their showroom at 75 Main St. in North Tonawanda, N.Y. And no, it wasn’t unusual back then for the two brands to be at one dealership (even Tinney Cadillac in Buffalo also carried the Pontiac nameplate as late as 1957). By 1967 Keyser had moved on to its present location on Sheridan Drive near Harlem Road, and changed its name to Keyser Cadillac, dropping the Pontiac brand.

from an ad, '64 Cadillac coupe

In 1964 Cadillac prices ranged from $5,048 for the Series 62 hardtop coupe, to $6,630 for the Eldorado Biarritz convertible. Of course, there were also the limousines, which sold in the nine-thousand-dollar range. Pontiacs, on the other hand, were a bit less expensive. The compact Tempest sport coupe could be had for as little as $2,259 while the big Bonneville Safari station wagon would set you back around $3,633.

75 Main St., No. Tonawanda, N.Y. today

from brochure, '64 Bonneville

Keyser’s 75 Main St. location these days is home to Shannon Enterprises, a manufacturer of blanket insulation and also a fabricator of countertops.

— Jim Corbran, You Auto Know
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