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Car-buying, French style

From the “Why didn’t we think of that” department, in Paris, French carmaker Citroën recently opened the DS3 Concept Store at their brand showcase Citroën C_42, located at 42 Champs Elysées. The three-story building is currently entirely devoted to the new upcoming Citroën DS3, its three floors featuring different models, colors and equipment — all designed to whet the appetite of French car buyers as they await the introduction of the new car.

...from inside No. 42 Champs Elysées

And it’s not just cars. It’s interactive. It’s skis, surfboards… DS3-shaped éclairs at the éclair bar. Also a shuttle service which will take potential buyers  to the trendy designer Fauchon shop on Place de la Madeleine for a ride in a Citroën DS3.

As they say, you’ve gotta spend money to make money. To read more about the DS3 Concept Store, click here.

Jim Corbran, You Auto Know

  • Helpful and fantastic stuff you have here. Keep on! I am usually looking to read on that topic.