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Wheels in the Grass, with Jim Corbran

1949 Mercury coupe, Town of Aurora, New York

1949 Mercury coupe, Town of Aurora, New York

...from the brochure

...from the brochure

What you’re looking at is one of 120,616 1949 Mercury coupes built by the Ford Motor Company. And I’d guess that about 120,600 of them were eventually chopped, lowered, and given zoomy paint jobs during the custom-car craze of the 1950s. This is one of the most popular cars for customizers, and it’s amazing to still find one stock and this complete.
What you may not know is that the designs which eventually became the 1949 Mercury were originally supposed to be the new 1949 Ford. Company officials got cold feet, deciding it couldn’t be built at a price competitive with Chevrolet, so they made it the new Merc, took the proposed Mercury designs and bumped them up to be the new Lincoln, and rushed a totally new and smaller design through for the new Fords.

And as history will point out, they certainly made the right decision, as both the 1949 Ford and Mercury turned out to be designs which are still popular 60 years later.