Ultimate Ford Fiesta test drive
by Jim Corbran - posted 6:50 pm, February 24, 2009
Ford announced that last week it built 100 Ford Fiestas to U.S. specifications at its plant in Cologne, Germany. The cars will be shipped here and given to 100 “millennials” (those born between 1979 and 1995) to drive and give feedback to Ford product planners before the car’s official launch in North America next year. “It’s all part of a plan to build excitement and spread the word about the arrival of the new Ford Fiesta to the next generation of customers,” said Sam De La Garza, Ford’s small car marketing manager. “These 100 socially-vibrant Fiesta Movement ‘Agents’ will then relate their driving experiences through social media sites such as Facebook, FlickR and YouTube.”
Pretty cool, if you happen to be one of the lucky “Agents.” Guys like me, who missed being a millennial by a couple of decades or so, patiently await a call from Buick for input on upcoming orthopedic seat designs and special night vision windshields.