Is there a Fiat in your future?
by Jim Corbran - posted 12:06 pm, February 7, 2009
The recent announcement of a joint venture by Chrysler and the Italian auto manufacturer Fiat probably had a lot of people in the U.S. thinking “Fiat’s still in business?” They disappeared from the North American scene in the 1970s after sagging sales, combined with the cost of meeting U.S. safety and emissions standards, proved too costly to make it worthwhile. But Fiat didn’t go away. They’re alive and well and selling some very interesting product these days (they’re also the parent company of Lancia and Alfa Romeo). There have been rumors of Fiat re-entering the North American market ever since the introduction of the Fiat 500 in 2007. And it’s most likely true that we’ll see the new 500, along with an Alfa or two. The new partnership with Chrysler just strengthens the probability. In case you’re wondering what Fiat’s up to these days, here’s a sampling of some of their current product line.